|
The Essential Mcluhan |
Author: Marshall Mcluhan
Published: 1996-07-11 |
List price: $23.50
Our price: $21.15
|
Usually ships in 24 hours
As of: November 20th, 2008 05:38:00 PM
|
|
|
Customer comments on this selection.
 McLuhan 101
Measuring the impact of Marshall McLuhan on media studies is akin to measuring the impact of media on man. Modern man's entire scope of understanding is impacted by and funneled through media forms, and the field of media study is almost entirely funneled through the groundbreaking work of Marshall McLuhan. He may not be the least appreciated genius of the 20th century, but he is at least among the most niche-appreciated; for a man whose theories have practical, everyday applications for just about every human on the planet, he is rarely discussed outside the circle of communication and media students, academics, and researchers.
That's where a compilation like this one can come in very handy. For the new McLuhan reader, this generous collection offers enlightening snippets from nearly all of his major works, as well as some informative profile pieces. It's a great introduction to McLuhan specifically, and to media studies in general, and should nicely pique the interest for further study.
THE Intro to McLuhan
I trust this is the one compiled by his son Eric.Anyway, this book seems to read like McLuhan always wanted it: short, digestible bursts of prose. The Playboy Interview is fantastic. I always generally enjoyed McLuhan in a dialog scenario more than his writings, though his writings definitely tend to have more moving moments of clarity and epiphany.
Understanding McLuhan is essential to understanding media
McLuhan was not the first to open up the field of media study with the focus on the media rather than content. But he was the first to see that ALL human artifacts create their own context of effects, and McLuhan remains unsurpassed in the breadth and depth of his understanding. No field of human endeavor goes unaffected by media environments, and this generous collection is well suited to the serious inquirer, whether new to McLuhan or revisiting him with the onset of the latest manifestations of the electronic age--the web and internet
|
|
Our clog dancing book picks:
|
|
Search the clog dancing Products Store
LCS Amazon Store 2.5 © 2008
|