|
News for a Change: An Advocate's Guide to Working with the Media |
Author: Lawrence Wallack
Published: 1999-06-18 |
List price: $48.95
Our price: $43.20
|
Usually ships in 24 hours
As of: August 28th, 2008 06:30:32 PM
|
|
|
Customer comments on this selection.
 First rate handbook on using the media to promote social change
I use this book for a graduate course I teach called Media Advocacy and Social Marketing. It very clearly outlines the various strategies and techniques involved in promoting changes in public policy through the use of mass media, including the internet. My students find the information both intriguing and easy to assimilate.
Larry Wallack, the lead author, is a long-time practitioner of media advocacy and a recognized leader in the field. His earlier book, Media Advocacy for Public Health, is also very useful as a course text and I recommend both publications highly.
Excellent guide for advocates
Larry Wallack, Katie Woodruff and Lori Dorfman are recognized experts in media advocacy. This book was a textbook for my media communications course in a graduate school of public health. I would recommend this book for anyone who would like a better understanding of how to work with the media to support advocacy and policy issues, in any subject area. It incorporates a workbook style, with examples of press releases, letters, etc. It's a how-to for hands-on folks. There are also other books focusing on media advocacy, written by Wallack and Dorfman, that I would highly recommend. But News for a Change is an excellent starting point for anyone who needs the media to cover an advocacy/policy issue.
|
Similar Listings
|
|
Our clog dancing book picks:
|
|
Search the clog dancing Products Store
LCS Amazon Store 2.5 © 2008
|
