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Designing Health Messages: Approaches from Communication Theory and Public Health Practice |
Author:
Published: 1995-02-10 |
List price: $55.95
Our price: $50.35
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Usually ships in 24 hours
As of: January 07th, 2009 06:22:03 PM
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Customer comments on this selection.
 book quality
The book arrived about as timely as I would predict as far as snail mail goes. The quality of the book was poor. When I first opened it, I guess the binding glue was old and crusty because about pages 62-73 fell out.
 Great book.
Nice collection of pieces on how health campaigns can succeed and fail. I refer to it often.
good integration of theory into practice
I've read this book quickly and now plan to use it intensely for my grad studies and my work in public health. Excellent practical advice for those of us on the front line who need to influence health behaviors of individuals and groups. Practical advice which is soundly based on theory - adding to the validity of the authors' recommendations.
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