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The Complete Independent Movie Marketing Handbook |
Author: Mark Steven Bosko
Published: 2003-05-25 |
List price: $39.95
Our price: $26.37
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Usually ships in 24 hours
As of: December 01st, 2008 01:32:03 PM
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Customer comments on this selection.
 Should be a standard in film school!
This book is outstanding. Excellent real world examples. Takes readers from top to bottom through the industry. Really geared toward the whole independent/amature film community and how to achieve professional results working within the industry. I highly recommend this book cover to cover.
 Good information
In the course of making a film, we found this book to be very helpful. It organizes info about the business side of the filmmaking process.
Went in a skeptic, came out a believer
Being a skeptic, I tested Mark's capsule exercises on a script I was preparing for the IFP Spotlight Award. The results were unnerving - I discovered buried treasure I didn't know I had within my story and eliminated an entire subplot that didn't service the STORY. Mark demystifies the concept of marketing, asking simple, direct questions. By asking "why would anyone want to see your film?" Mark goes past just marketing and addresses the issues that draw people to filmmaking in the first place. When I put the book down, I had a clear vision of the kind of filmmaker I want to be - and a great set of tools to get there.
Helped sell my film
This book is so great! I got a copy after reading a review and it lived up to every claim. The techniques in the book's "Self-Distribution" section showed me how to set up regional sales for a film that otherwise has not made any money up until this point! I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book! Get Bosko's book if you want to sell your film - it is that simple.
Must-Have Movie Marketing Magic
A lot of people throw the title "guru" around, but Bosko's the real deal. As a filmmaker, if you've ever wondered how to: get press coverage, create a media kit, find an attractive title; identify your movie's hooks, locate distributors, exploit the power of the web, get audiences and distribution and actually sell your movie or video...then GET THIS BOOK! Bosko "tells all" in an easy-to-read style that gets the creative juices flowing. No filmmaker should go anywhere near a camera without reading the hard-core, straight-up instruction and advice in this book.
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