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Invitation to the Party: Building Bridges to the Arts, Culture and Community |
Author: Donna Walker-Kuhne
Published: 2005-01-01 |
List price: $16.95
Our price: $16.10
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As of: January 08th, 2009 01:22:03 PM
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Customer comments on this selection.
 A necessity for Arts Managers
Both clear and insightful, Walker-Kuhne details her successes in audience development and frames them in such a way that is inspiring and achievable to arts administrators of any caliber.
Perfect Student and Professional Development Text!
I assign "Invitation..." to my M.P.A. students at the end of our Communication course. After slogging through 700+pages of theory, my students view Walker-Kuhne's book as a treat. Though she is well-versed in marketing theory, she devotes most of the book to the "how-to" aspects of social marketing. Set in dramatic locations and involving historic campaigns and events, her case studies are compelling and rich. She tackles important debates (e.g., is there such a thing as an "underserved" population?) and wrestles with perennial issues (e.g., how to get consumers to see theater/arts experiences as self-investments). Hundreds of Baruch College master's degree students have loved this book! It would work well in undergraduate classrooms or in public sector professional development. If you are an educator outside of New York, your students will relish the opportunity to visit our city's artistic community through Walker-Kuhne's vivid narratives!
As a bonus: The author is extremely accessible (though busy because of it) and engaging. I loved her book and contacted her - she visited our campus several times to talk to students!
Getting Serious About a Diverse Audience
An excellent starting point for theatre artists interested in developing a more diverse audience for their productions. Walker-Kuhne, who was head of audience development for the Public Theatre and the Dance Theatre of Harlem, clearly outlines a general approach to diversifying your audience that is based on an ongoing relationship based on trust and dialogue. She outlines "ten tools for building audiences" and provides several chapters that are case studies of audience development campaigns that she personally was involved in: the Public Theatre in general (especially George C. Wolfe's commitment to make the Public audience "look like a subway stop in New York City"), and s[ecifically Bring in 'Da Noise, Bring in 'Da Funk; Harlem Song, the Dance Theatre of Harlem. These case studies describe specific programs, but to my mind what this book more importantly does is describe clearly and passionately the importance and value of the goal and the level of commitment necessary to achieve it.
I recommend this book as a starting place for anyone wanting to expand their audiences. While the advice is specifically about diversifying your audience, in many respects the advice is applicable to audience development in general.
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